Bullfrog Power offers ‘green screenings’ of Deepwater Horizon

Deepwater Horizon, the film starring Mark Wahlberg and depicting the oil rig disaster in the Gulf of Mexico in 2010 hits theatres this weekend.

Aside from showing this cautionary tale, Elevation Pictures is teaming with Bullfrog Power to show completely green advanced screenings of the film across Canada tonight.

Screening cities include Victoria, Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa and Halifax.

Through the partnership, Bullfrog Power will air ads on the benefits of green energy at each screening to help raise awareness of clean, renewable sources of energy.

Vice President of Media and Sales of Bullfrog Power Anthony Santilli explains how they can cover events like this and make them 100% clean for the environment.

“Our service is a matching service. At the macro level we procure that renewable electricity from our suppliers across Canada, and make sure it gets injected onto the grid, displacing the need to generate it from conventional sources,” says Santilli.

He says this is how they are able to power anything from the Steamwhistle brewery in Toronto, to a resident’s wedding.

“As long as any event or any location is connected to the grid and is drawing electricity, we can Bullfrog Power that event.”

He uses the analogy of a bathtub, being filled by several different taps that represent natural gasses, nuclear, coal and other unclean power sources, and Bullfrog Power makes sure to drain that tub as much as that event is “filling” it.

“So on behalf of these screenings, we are injecting the equivalent amount of green power onto the grid that would be used at the screenings,” says Santilli. “Including the projection of the films and the lighting used in the theatres.”