UW student wins Canada 150 logo design contest
Posted Apr 24, 2015 02:08:23 PM.
This article is more than 5 years old.
A University of Waterloo student will see her design ringing in the 150th anniversary of Confederation in 2017.
Ariana Cuvin won the Canada 150 Logo Design Contest, after her concept was chosen from over 300 creative entries.
Her logo features various coloured diamonds arranged in the shape of a maple leaf.
She says her creation is meant to evoke a sense of pride, unity, and celebration reflecting Canada as a diverse nation with a rich past and promising future.
“The maple leaf is the nation’s most iconic symbol, and I used subtle design choices to represent Canada and its Confederation. The base of the leaf is made up of four diamonds (diamonds are celebratory gems), with nine more expanding outwards from them, meant to represent the four provinces that formed the Confederacy in 1867 eventually growing to the 13 provinces and territories. The repeated shape is meant to create a sense of unity and the 13 shapes forming the leaf represents our togetherness as a country. In the coloured iterations, the center four diamonds are similar in colour. From left to right, similar colours are used in a row to show the provinces and territories that joined Canada in the same year. The multi-coloured iteration gives a feeling of diversity while the red one shows pride and unity.”
The new logo will be featured in all Government of Canada products and events related to the 150th anniversary.
