New look for Cambridge?

Cambridge city council will be asked today to approve its new slogan — “It’s all right here.”

The new logo would replace a 30-year-old triple-C that’s long appeared on everything from the city’s official letterhead to the side of city dump trucks.

According to the city’s website, the three C’s mean a number of things, including being an acronym for “Corporation of the City of Cambridge.”

The blue, green, and gold C’s also represent the amalgamation of the three founding communities of Cambridge: Galt, Preston and Hespeler.

The white space between the letters is representative of the exchange of ideas and culture of the three founding communities now being channelled into one community with common goals.

The cost so far of the branding process isn’t immediately available. 

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