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Cambridge hockey coach launches Humboldt Strong sticker fundraising website

Last Updated Apr 28, 2018 at 2:08 pm EDT

Facebook/Steve Bonneville

A Cambridge hockey coach continues to draw in support for the Humboldt Broncos and has raised almost $25,000 for the team following their horrific bus crash.

The bus carrying the Humboldt Broncos, a team in the Saskatchewan Junior Hockey League, was involved in a fatal crash Friday, April 6th en route to Nipawin, Sask., for a playoff game.

Sixteen people died and 13 others were injured.

Steve Bonneville started his journey by calling a local shop and having Humboldt Strong stickers created. The shop provided him with more stickers than he needed, so he decided to create a post on Facebook looking to see if anyone would be interested in buying the rest of the stickers.

“I put it on my Facebook on a Monday evening at around 8 p.m., and when I woke up the following morning at 6 a.m., my messages were overloading my phone and we had sold almost 600-700 stickers in the first 12 hours.”

Since then, Bonneville says he’s raised almost $25,000 and is pleasantly surprised to see momentum isn’t slowing down.

“We all know Canada is one of the greatest countries in the world to live in, and hockey is at our core,” says Bonneville. “Hockey people are great people.”

He says he is now working with the SJHL to license the sticker, and has begun selling car decals as well.

“Today (Thursday, April 26) is the first full day of operations we’ve launched a website to sell the stickers. We’re also now selling vehicle decals, this is something the league had requested.”

All proceeds will go towards the SJHL Assistance Program, which provides mental health assistance and counselling for all players of the Saskatchewan Junior Hockey League.

You can purchase stickers at humboldtstrongstickers.com.

There’s more opportunities to help the victims and families of the tragedy this weekend as well – as a charity hockey game is happening in Kitchener on Saturday. You’re encouraged to make a donation, and wear green and gold in support of the Broncos.