iPhone 4 has arrived

TORONTO - Canadians hungry for the latest offering from Apple will get to take a bite today when the iPhone 4 goes on sale.

The iPhone was launched in the U.S. last month, but customers complained that calls were being dropped when the phone was held a certain way.

Apple is giving away free rubber cases it says will improve reception when the iPhone is released in Canada and 17 other countries.

Apple CEO Steve Jobs has downplayed the problem, saying it's a common issue with all smartphones.

Earlier this month, Consumer Reports magazine did not recommend the iPhone 4 because of the reception problems.

Analysts also said Apple created a public relations headache for itself by appearing to dismiss the issue.