The media launch for this years Random Act Of Kindness Day has been held.
New to this years festivities will be Captain Kindness, a mascot of few words.
Random Act of Kindness Spokesperson Tracy Van Kalsbeek tells 570 News about the mascot "he is going to be spreading the gift of kindness all around the community from now until November 4th."
Van Kalsbeek adds "...he's going to be volunteering at different organizations, helping little old ladies across the street, he's available to visit schools to promote Random Act Of Kindness Day, and he'll be at our kick-off on November 4th at Conestoga Mall at 7 AM."
Random Act Of Kindness is also spreading outside of the province for the first time.
Van Kalsbeek tells 570 News the campaign is going to take place in Banff, Alberta.