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Some Canadian media organizations ready to cope with Facebook's changes to feeds

A Facebook logo is displayed on the screen of an iPad, in this Wednesday, May 16, 2012 file photo taken in New York. Some members of Canada's media industry say they expect to be able to weather the potential setback created by the latest change to Facebook's content sharing priorities. THE CANADIAN PRESS/AP/James H. Collins, file)

Some members of Canada’s media industry say they expect to be able to weather the potential setback created by the latest change to Facebook’s content sharing priorities.

The social network recently announced that user feeds will now feature less news and other public content and more of the personal photos and status updates that first fuelled its popularity.

Facebook says it made the change in order to promote conversation and make time spent on the platform more meaningful.

As a result, Facebook says it expects pages that produce what it described as more passive content, including news and pre-edited videos, to receive fewer clicks.

News outlets have frequently used social media to drive traffic to their sites in recent years, but some Canadian organizations say Facebook is just one piece in an increasingly varied puzzle.

Andree Lau, editor-in-chief of HuffPost Canada, said the effect on the industry may be more muted now than if the change had come a few years earlier.

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