An exciting way for Drayton Entertainment to start the week. Their new theatre in the city of Cambridge will no longer be known as The Cambridge Performing Arts Complex.

It was officially renamed the Dunfield Theatre Cambridge.

A $1 million pledge has been made from Shiplake Management, who are building the new Dunfield Retirement Residence in the city. Shiplake’s CEO Michael Latner tells 570 News they were happy to get involved and help out a great organization like Drayton. Latner says his family have a long history of helping out the arts and cultural community in Ontario and were eager to get involved as they begin their partnership with Drayton Entertainment.

The exclusive naming rights agreement will be for 25 years and will see the Dunfield name used on the venue’s signage, tickets and all other marketing materials.

Drayton Entertainment CEO Alex Mustakas tells 570 News the million dollar pledge will help with construction costs for the theatre which is expected to be ready later this year. He says construction on the 500-seat venue, to be located at 46 Grand Avenue South, is moving along on-time and on-budget with occupancy expected by early-December.

Cambridge Mayor Doug Craig was very proud at the announcement ceremony. He says Drayton Entertainment is quickly becoming a prominent theatre company in Ontario. Craig adds the new Dunfield Theatre Cambridge will have both economic and cultural benefits for the city.

The theatre’s inaugural season is expected to launch early next year.