You may not know him by name but you’re familiar with his legacy.

Jack McGinnis passed away Saturday at the age of 65. He was the founder of the Blue Box program, which got its start as a pilot project in the Region of Waterloo 30 years ago. Today, blue boxes sit at curbs outside 70-million homes across North America. Last year, more than two million tonnes of waste was diverted through curbside recycling and composting in Ontario alone.

McGinnis, who had been living in the Greater Toronto Area, was also the founder of the Recycling Council of Ontario and Chair of Durham Sustain Ability. The father of three is survived by his wife, Barbara.

A memorial service will be held in Whitby on Saturday afternoon.

VIDEO courtesy of Eric Novak of Modern Media Perspectives.