Canadians want cards

It seems we’re reluctant to allow technology to replace some of our Christmas traditions.

According to a Harris-Decima survey on behalf of Canada Post, 8 out of 10 Canadians expressed a strong preference to receiving a holiday card in the mail. Perhaps even more surprising, according to spokeswoman Anick Losier, is that the number represents an increase over previous years.

“Two years ago when we asked the same question, the trend was actually seven out of ten,” Losier says. “So it seems that even though we have all kinds of electronics around us, there’s something to be said about the good old greeting card in the mail.”

As expected, younger Canadians were more open to receiving electronic cards, while Quebecers and Ontarians were more open to sending electronic greetings.

The survey also showed regional differences. For example, Atlantic Canadians were most likely to send mail (83%) and by far preferred receiving a card in the mail (92%).

“But in Ontario, we’re a little bit more open, we’re flexible,” Losier points out. “More Ontarians are okay with getting electronic greeting cards but seven out of ten would still prefer receiving it in the mail.”

It should come as no surprise that women are more likely than men to send Christmas cards in the mail and 4% of those polled for the survey said they would be mailing as many as 50 cards this year.

Losier says Canada Post will be delivering cards and parcels right through the day on December 24th but to ensure your delivery arrives by Christmas, she recommends getting it in the mail today (Friday).

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